Posts Tagged ‘ pew research center ’

1 out of 4 Americans gets news via mobile

26% of American adults now reads news on their mobile handsets, says a new survey by the Pew Research Center.

Of all the users using the mobile internet for information, there is
– 72% checking for weather forecasts
– 68% checking news headlines and current events
– 44% checking sport results and news
– 35% checking traffic reports
– 32% checking financial info and updates

Also interesting to know is that almost 1 out of 2 smartphone users (49%) has downloaded a mobile app to access headlines, weather, sports or other information.  Almost 1 out of 3 (31%) gets news alerts via SMS or e-mail.

Demographics

The study also finds that a person younger than 50 years is 3 times more likely to access news via their mobile than a person above 50.  The average mobile news consumer is a white male, age 34, with a college degree and a full-time job.

More details here

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1 out of 5 Americans surf daily on mobile

Almost 1 out of every 5 Americans surfs the mobile internet on a daily basis.

According to a new study by the Pew Research Center’s Internet & American Life Project, the daily visitors rate of the mobile web currently counts 19% of the population, compared to only 11% in December 2007.

32% of Americans use a mobile device to check e-mails, IM or information search, compared to 24% in late 2007.

African Americans are the most active and fastest-growing segment of mobile web users.