Posts Tagged ‘ plazZza ’ introduces Club Brugge on PlazZza has presented her new mobile internet campaign, which introduces the new mobile site of soccer team Club Brugge on PlazZza, the search engine portal for Mobile Internet sites, recently launched by the Belgian mobile operators. This WAP site contains an informative part as well as interactive services, allowing the user to stay updated by SMS about game results and dates.

Club Brugge on PlazZza

PlazZza and 4444, the new interactive tools for mobile marketing

Club Brugge is one of the innovators that uses the multifunctional marketing possibilities of the PlazZza service. In November, already made headlines with their first PlazZza campaign for telecom giant Samsung.
The consumer can inform himself on Club Brugge by sending a free SMS with the hitcode ‘FCB’ to shortcode 4444. He will then receive a direct link to the mobile site of Club Brugge. He can also easily find this site on the PlazZza portal site.

Club Brugge, top player on the market
“Soccer fans are more and more involved with their favorite team. The site of Club Brugge allows them to stay uo to date on the dates of the games, the results and so much more, just by using their mobile!” explains Kevin Vlerick of GSM Sport, who took care of the design of the mobile site of the premiere league player. The community feeling of the fans is stimulated by the Mobile Fan club, which sends weekly updates with news, discounts and advantages to their mobile., first provider of PlazZza and 4444 in Belgium was in charge of the full integration and organization of this PlazZza campaign for Club Brugge. “Mobile marketing via 4444 and PlazZza is clearly taking off. Following the success of the Samsung Fun Club, Club Brugge is the second large player using the many innovative possibilities that are being offered by this new marketing medium.” adds Danny Lein, Managing Director of
On November 23rd, organised the ‘Web Goes Mobile’ Seminar, where three international case studies were presented on the impact of the Mobile Internet on business & marketing strategies.


When it rains in Paris…

WAP is back. For many this comes as a surprise. The launch of WAP (“Wireless Access Protocol”) in 2000 is still associated with one of the biggest flops in the still young history of the mobile telephony. This early-born child has now been given a new name: the Mobile Internet. It has begun a silent, but remarkable return.At the launch of WAP, the expectations were very high: via the WAP protocol, internet content would also become available for every mobile user. During this hype many companies have made significant investments in their WAP infrastructure. Only to notice afterwards that nobody visited. For years, the small bandwidth of mobile networks and the limited possibilities of handsets formed a major obstacle for the breakthrough of the Mobile Internet.

But the tables are turning. The Mobile Internet is becoming one of the most important drivers of growth for the coming years. The market is being flooded with multimedia mobile phones and PDA’s with extensive and easy-to-use navigation possibilities. In parallel the coming of mobile broadband technology (Edge, UMTS, …) is leading to acceptable speed. The introduction of fixed price packages will largely reduce the costs for the consumer.

The impact of this is best visible with our southern neighbours. In a few years time, France has established a flourishing industry around the Mobile Internet. A few hundred companies are active today on several domains: information offering (news, weather forecast,…), gsm personalisation (logo & ringtones), chat & dating services, mobile marketing services and m-commerce. It has been estimated that this year a revenue of more than 150 million EUR will be generated. This is at least remarkable. France is not on top of the ranking lists when it comes to internet penetration, domain name registration or other related services.

The French success story has multiple explanations. First of all there is the speed-up penetration of multimedia handsets. The French mobile phone parc is completely renewed approximately every 2 to 3 years. The French operators are allowed to subsidize handsets, to offer the consumer a free mobile phone after purchasing a new GSM subscription or prepaid card. Secondly, the French market has for years build up experience with paid interactive services during the Minitel era. Several content providers have deliberately avoided the ‘free’ internet and are now taking their chances on the paying mobile internet. Last but not least, the French operators have significantly invested in Gallery: this is a shared platform on which content providers can advertise their services. So far almost 1000 services are available on Gallery, en the number is rising fast every month. This platform offers an easy and uniform access, regardless of the operator.

When it rains Paris, it pours in Brussels, according to the old saying. In the spring of 2006, the 3 Belgian mobile operators have launched their ‘Gallery’. Listening to the name ‘PlazZza’, it serves as a platform shared by advertisers, content providers and m-commerce providers. There is also the rising of new payment systems (Mpay, wHa) that allow easy WAP billing. The first drops have fallen, now let’s wait for the first serious rainstorm.

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