Posts Tagged ‘ politics ’

Belgian elections: still no mobile marketing, no social media

I blogged several times on the successful use of mobile marketing in Obama’s election campaign.  In fact, it’s been praised as a great example of the possibilities of mobile marketing on many international sites and blogs.

One would think many would follow his example, right?  After all, Obama proved the many advantages of using SMS and Mobile Internet in a campaign: it’s fast, you reach a lot of people, you prove to be into modern technology, and it’s a great way to build in interactivity and people involvement.

So instead of sticking to those lame (and expensive!) billboards in people’s gardens, Belgian politicians and parties have had developped their own mobile site with their political program and the latest news.  They have offered SMS alerts to remind voters what they stand for.  They have held collects by SMS payment to fund their campaign among party members.

At least, that’s just some of the things they COULD have done.  But we have seen none of that appear.  The cliché of the Belgian who sticks to the old, to what he knows, has once again been confirmed by our very own political figures.  Instead of showing their progressive side, stimulating innovation in Belgian business, they’ve chosen to play it safe.

No social media were used either.  Several international examples have recently adopted social networks such as Facebook, Twitter and YouTube with big success.  Apart from some local initiatives and Facebook fan groups, we’ve seen nothing of that either in the Belgian election campaigns.

Better luck next time?

PS: I forgot to mention one of the exceptions: CAP (Comité pour une Autre Politique) uses a SMS Payment service to fund their election campaign. Big thumbs up to them!

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