Posts Tagged ‘ presidents ’

Election of Obama stimulates internet & mobile technologies


The election of Democratic candidate Barack Obama as the new US president will stimulate Internet & mobile technologies

Obama’s openmindedness towards these new marketing channels already became clear during his election campaign, when he launched a popular mobile internet site and news alert services by SMS

Last week, it was also reported that the mobile content related to Barack Obama outsells all McCain-themed content by a 9 to 1 margin. Among the Obama content downloads available via Thumbplay, the best-selling realtone is “Tell Yo Mama, Vote Obama,” the best-selling video is the “Candidates – Obama” clip and the best-selling wallpaper is “Obama, My Homeboy.”

This past summer, Obama was the most searched term on mobile, more popular than rival keywords Heath Ledger, Britney Spears and American Idol.

New media, such as internet and mobile, have played a very important role in this presidential elections.  “Like Kennedy used the television to his advantage in his 1960 battle with Nixon, Barack Obama has won these elections through his knowledge of the Internet and other new media” says Mark McKinnon, political adviser of George Bush and John McCain.   As McKinnon states, Obama’s campaign worked bottom up instead of top down.  He reached voters who no longer depend on getting informed by television channels and newspapers.  Instead, his platform included YouTube videos and SMS messages

The results have proven the impact these new media can have on a campaign.  If Obama continues his affinity to the internet and mobile platform, it promises great opportunities for these markets.

Obama votes for mobile web

In May, we already reported how the US Democratic presidential conadidates use SMS Marketing for their voting campaigns.

Barack Obama is further using Mobile Marketing strategies. He has now launched the mobile site (also available at, where voters can ‘meet Barack’ and download videos, ringtones and wallpapers.

Users can also check out the latest Obama news, recommend the site to a friend (and send them a ‘message of hope’), download the War In Iraq whitepaper and register for mobile alerts.

Next up with election-themed mobile stuff will be Motorola with its much-anticipated Votr handset.

Presidential candidates use mobile marketing

To make sure they reach a broad audience, the US presidential candidates have added a mobile marketing component to their election campaign.

Judging from his website, Barack Obama is clearly most into it. You can “join his movement” and stay updated about his campaign, by texting “go” to the shortcode 62262 (the number corresponds to the letters of his name). There are specific keywords (health, education, iraq,…) to receive info on his policy on specific topics. His website also offers free wallpapers and ringtones for your mobile phone.

Obama's mobile marketing campaign

Hillary Clinton doesn’t stay behind either, although her website only offers a subscription form “to receive text messages from Hillary Clinton”. Not very clear what to expect there.

Not very surprising, there’s no sign of any mobile marketing on the website of the Republican candidate John McCain