Posts Tagged ‘ recycle for london ’

Mobile campaign for recycling in London

To encourage people to recycle, the city of London is rolling out a mobile campaign called Recycle for London.  The campaign includes a mobile game, which can be downloaded on a mobile site

The game challenges the user to starve their hungry ‘evil bin’ by catching all recyclable materials in a green recycling box. Players score points for every item caught, but if the evil bin eats three items which should be recycled, it’s game over.

The game has been built as a Java application. By texting BIN to 62967, players receive a link to a mobile Internet site where they can download the game, ringtones, wallpaper and a  30-second ad. iPhone users can download the game from the Apple Store. The iPhone version uses the handset’s gyroscope: by tilting the phone left and right, the player moves the bin left and right. All users can forward the game to friends.

Boris Johnson, Mayor of London and Chair of the London Waste and Recycling Board: “I am very excited that the new Recycle for London campaign is using innovative technologies to boost recycling and my message is to starve your bins and recycle, recycle, recycle.”