SMS action for Haiti generates 426.672 Euro
In January 2010, MobileWeb and the three mobile operators KPN Group Belgium/BASE, Mobistar and Proximus organised the action SMS 4666 to raise money for the victims of the earthquake in Haiti. People were offered the possibility to send a SMS message to contribute 1 Euro to the participating humanitarian organisations. In a period of 1 month, a total of 426.672 euro was raised.
On Thursday April 15th, this amount was donated entirely to the participating organisations: HAITI LAVI 12-12, the Belgian Red Cross (Rode Kruis / Croix Rouge) and Doctors Without Frontiers (Artsen zonder Grenzen / Médecins Sans Frontières).
Radio 1212, the joint initiative of the Flemish radio stations Joe FM, MNM, Q Music, Radio 2 and Studio Brussel has given an important stimulation to the action, generating more than 235.000 SMS messages in only 1 day.
