Posts Tagged ‘ RIM ’

Smartphones will drive growth of the mobile market

2010 will be the first year where as many smartphones will be sold as traditional mobile phones.

According to a study of Royal Bank of Scotland, the smartphone market will grow steadily with 19% per year until 2012. At that moment 2 out 3 telephones sold will be smartphones.

Traditional mobile phones will see their sales volumes drop at a yearly rate of 10% until 2012. The developing countries will most likely be the key drivers of sales volumes for these devices.

In last quarter of 2009, 324 million mobile phones have been sold, an increase of 10% on a year-by-year basis. The sales of smartphone has grown in the same period with 30% with 53 million devices sold (16% of sales). Nokia is still market leader in this segment with a market share of 39%, followed by RIM /BlackBerry (19,8%) and Apple (14,4%).

Source: Le Journal du Net

Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here


Blackberry presents U2 mobile album

Research In Motion, producer of the Blackberry smartphone, has collaborated with Irish rock band U2 on a Mobile Album.  This mobile app, which can be downloaded for free in Blackberry App World, gives a “visual experience and an interactive dimension” for their latest album ‘No Line On The Horizon’.   While it doesn’t include the actual songs, you get lots of photos, videos, news, lyrics and other multimedia.

Some interesting features will soon be added:
– Tap into the Who’s Listening section and see when and where other users are listening to the album
– Track the tour as the band moves across the globe – see where they’re going and where they’ve been



Profit mobile phone market mostly for Apple and RIM

Apple and RIM, manufacturers of the popular smartphones iPhone and Blackberry, have together taken an impressive 58% of the profit on the mobile phone market in 2009.  And that while they represent only a market share of 5%.  Last year, they accounted for 35% of the profit and 3% market share.
These numbers were calculated by experts at Deutsche Bank.

Reason for this is that the demand for userfriendly devices with lots of business and non-business applications has increased significantly.  Smartphones currently occupy 13% of the market
Profit for smartphones is also a lot higher because telecom operators offer a lot more subsidizing for these devices, because they allow to better sell mobile subscriptions to the end user. 

Other mobile phones (the non-smartphones) are doing a lot less.    Nokia‘s smartphone range is scoring rather poorly Although they still own 55%  of the market’s profit, they saw their own profit decrease with 66% in the first half of 2009.  Sony Ericsson is even making loss in the past year.

apple    rim

BlackBerry announces U2 mobile album

A teaser on the BlackBerry website announces a mobile album for the popular Irish rock band U2.  It seems to concern the latest album No Line On The Horizon, and the supporting 360 Tour, which kicked off earlier this week.  If we can believe the teaser, BlackBerry users will not only be able to listen to the songs and get news on the album and the tour, but he’ll also have social networking tools to “show the world what the music means to you” and “experience the tour from all angles”.  Not very clear whether this is an app or a mobile site… more info to be announced.


Cross-promotion on mobile for Blackberry and Madonna

AT&T, RIM (Blackberry) and Live Nation (Management for Madonna) have teamed up together to promote the new Blackberry Bold, as well as Madonna’s upcoming Sticky & Sweet tour DVD.

For a limited time,  only owners of a new BlackBerry Bold smartphone from AT&T have access to stream exclusive Madonna live performances from the Sticky & Sweet tour before they’re available in stores.


RIM introduces BlackBerry App World

In an attempt to counter the successful Apple App Store, RIM has now launched BlackBerry App World, the online store where you can download a broad range of applications for your BlackBerry smartphone.  At the moment, about 1.000 applications are available for consumers in the US, UK and Canada.  Other international territories will soon follow.  In addition to user reviews, complete screenshots, and app descriptions, the store will enable BlackBerry users to recommend applications to contacts via e-mail, PIN, SMS or BlackBerry Messenger.

BlackBerry App World has sorted his downloads in 13 categories: Entertainment, Games, Maps and Navigation, Music and Video, News and Weather, Personal Health and Wellness, Personal Finance and Banking, Productivity and Utilities, Professional and Business, Reference and eBooks, Social Networking and Sharing, Sports and Recreation, and Travel.  The option My World keeps an overview of all the user’s downloads, with possibility to uninstall, re-install and premium application transfers.

More details in this press release and on the BlackBerry website.