Posts Tagged ‘ screentonic ’

Full house at the Web Goes Mobile seminar

More than 130 professionals participated last Thursday at the Web Goes Mobile seminar at Business Faculty. Operators and advertisers gave an extensive update on the Mobile Internet and all its opportunities. The most important gatekeepers of the mobile internet are of course the mobile operators. Representatives of Proximus and Mobistar gave facts and figures on the PlazZza initiative. Since the launch in 2006 of this WAP service more than 100 mobile sites have joined. The majority of the sites concerns adult content and entertainment (logos, ring tones,…).
Another such entertainment application is the moblog, which allows Proximus subscribers to send a mobile photo by MMS to a photo blog. This initiative was initiated by the agency Emakina, in collaboration with

e-Bay is also enthusiastic about the mobile platform: “We believe in mobile and the timing is now.”, says Alexis van de Wyer of eBay Belgium. On their market place it’s now possible to bid by SMS and to receive SMS alerts with updates on an auction.

With the use of the mobile internet on the rise, this medium is becoming increasingly interesting for advertisers. The French Screentonic, which was acquired by Microsoft earlier this year, already set up mobile campaigns for several companies such as Coca-Cola, Disney and Apple. Currently they measure a click-through rate on mobile advertisements of 3% to 6%.

An extraordinary presence at the seminar was the Brit Tom Weiss, former Vice-President at T-Mobile, who gave a very sobering vision on current mobile technologies. He pointed out that voice and SMS are still the main sources of revenue for mobile operators and that growth for external parties is mostly in niches.

The event, filling in its second edition a full room of interested professionals, was an initiative of, Belgian provider of mobile solutions and leader on the domain of Mobile Internet. Managing Director Danny Lein adds: “Our main goal of Web Goes Mobile is proving the potential of the Mobile Internet for marketeers. On the seminar, operators, providers and advertisers have all together proven that this medium is on the rise.”

The presentations are available on


First banner campaign on PlazZza is the first market player that uses the full advertising possibilities of PlazZza.

With a banner campaign about the services of his client, is delivering a first in Belgium regarding mobile marketing. The banners can be seen on the search pages of PlazZza, the search portal for Mobile Internet sites, launched last year by the Belgian mobile operators.

First banner campaign on PlazZza

PlazZza, portal for the mobile internet
PlazZza offers a platform to give easy access to mobile internet sites in Belgium. On PlazZza, the end-user can choose between several categories in which the WAP sites are listed. Another possibility is sending a free SMS with a certain hitcode to the shortcode 4444. Samsung for example has integrated the hitcode ‘samsung’ in its advertisements. If the consumer sends this hitcode to 4444, he receives by SMS a direct link to the Samsung mobile internet site.

First mobile banner campaign strongly believes in the possibilities of PlazZza regarding mobile marketing. This provider of mobile solutions previously introduced big names on this new mobile platform, among which Samsung and Club Brugge. With a campaign about the new WAP service of, wants to prove that the PlazZza medium is ready for advertising. In collaboration with ScreenTonic, pioneer for mobile publicity in Europe, and the operators Mobistar and Proximus banners were placed on the category and search pages of PlazZza. ScreenTonic previously set up campaigns for, among others, Coca-Cola and Reebok for the successful Gallery, the French counterpart of PlazZza.
“With the coming of larger GSM screens and faster connections, the major obstacles for a mobile platform as PlazZza have been conquered.” explains Danny Lein, Managing Director of “Marketing campaigns on such a medium are the logical next step, and both the market as the consumer are ready for it.”