Posts Tagged ‘ smartphone ’

Tablets & Media: Beyond the Hype

We were present at Medianet Vlaanderen’s seminar Tablets & Media (24/2/2011)

During this event we shared 6 key insights based on our experiences:

#1 Tablets are Much Bigger than you Think

#2 What’s More, it’s Huge in the Enterprise as well

#3 For the Consumer it’s all about Consuming Media

#4 Monetization is More than Paid Downloads

#5 It’s not about HTML5 or Native Apps, but about User Experience

#6 The Rise of Second Screen Apps

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WGM 2010 – Last chance for early birds today

— update 15/11: today is the last day for Early Bird Registration. Register today and save 50,- EUR on your entrance fee.

On December 8th 2010 MobileWeb organizes the 5th edition of the Web Goes Mobile seminar. The main theme of this year’s event is “Tablets: new business for media?”.

We are very proud to announce the full program on www.webgoesmobile.be which includes 3 top international speakers:

  • Juan Senor (Innovation Media Consulting)
  • Joris van Heukelom (Sanoma Digital)
  • Steve Wing (The Guardian)

Will the iPad transform the reading habits of consumers the same way that the iPod changed how people listen to music? How can you make money on these new platforms? Should you be the first mover, or rather a fast follower?
Join us on December 8th, and learn about the most recent developments in this nascent market of tablets.

Registrations are open as from today. Please book early as places are limited. Early birds get a significant reduction on the entrance fee.

[Android Experience] The mobile future is open: the impact of Android

The second keynote at the Android Experience was from Ed Achterberg (Telecompaper).

Ed Achterberg of Telecompaper described the mobile landscape during his presentation. All ingredients are present for growth. The subscriptions are available, we have the bandwidth and the devices are there.  Today is one of the three units sold a smartphone. The men are taking lead: 25% of men have a smartphone and only 12% of women.

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[Android Experience] “Android is phone for the rest of us”

I was present today at the first Dutch event about the Android-platform, Android Experience 2010. While coming back from the Netherlands (Amsterdam) I have the time to write a blog post about my day and experiences.

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Estimate: 120,000 iPad sold at first sale day

Many experts are predicting how much iPads Apple has actually sold.  First there was an estimaton of 20,000 pieces per hour, based on a rather rough estimate. It sounds that there were many reservations, that customers who wanted to retrieve the iPad in the store had no guarantee that on April 3 they would receive one. Now there are new estimates of Cillage Investor’s AAPL Sanity Board: 120,000 iPad sold!

They did not look at two orders, but 99 orders which in total 110 were for an iPad. It was a time period of 19.5 hours (and not a half hour, as the previous estimate). Based on these measurements, they come to the following conclusion: there are approximately 120,000 iPad sold on the first sale day.

In fact, there were 124,500 orders, but on a normal Friday 16,500 orders come in, so that number is off.  After some rounding and applying a conversion factor (an average customer buys 1.11 iPads) than they come out at 120.000 iPads.

It appeared that most customers reserved the Wi-Fi (69 %) version of the iPad  and not the more expensive Wi-Fi + 3G version (31%).  Which model they bought? This remarkable shows fairly distributed:

  • 16GB iPad: 33%
  • 32GB iPad: 32%
  • 64GB iPad: 33%

Roll Cast analyst Victor is surprised that people would buy device that almost nobody has handled and that only comes about three weeks. There are rumors that Apple has manufactured 300,000 iPads to make the next few days so people can continue ordering.  Sanity collected the data based on users: they sent their order, the iPad type, the time of the order, the time zone and the memory.

Is that many, 120,000 units? If you consider that throughout 2008 Amazon has sold 500,000 Kindles, it is a lot!

IAB Atelier on Mobile Marketing

IAB Belgium is organising an IAB Atelier on Mobile Marketing on March 18th.  Danny Lein, CEO of MobileWeb will be one of the keynote speakers. 

Did you know there are more mobile phones activated in Belgium than there are Belgians?  More importantly, Belgians are massively buying smartphones, allowing them to surf day and night.  This results in more and more publishers and portals to develop mobile websites and apps.  But it also means that advertisers are discovering this new and permanently available advertising medium and are using mobile sites, campaigns and apps to raise traffic, to improve brand recognition, to recruit new customers,…

Is your company ready for this mobile revolution? How should you develop a performing mobile marketing strategy and how should you integrate it into your global strategy?  How to use mobile apps best?  And how to measure the performance of mobile marketing campaigns?    During this Atelier you’ll learn more on the Belgian mobile marketing landscape and the opportunities offered by mobile marketing.  The experts will explain the do’s & don’ts when developing and measuring mobile strategies and campaigns.  This seminar is targeted at marketeers who want to discover the specifics and challenges of mobile marketing and who want to develop brand supporting actions.

Subscribe here – limited places.

1 out of 4 Americans gets news via mobile

26% of American adults now reads news on their mobile handsets, says a new survey by the Pew Research Center.

Of all the users using the mobile internet for information, there is
– 72% checking for weather forecasts
– 68% checking news headlines and current events
– 44% checking sport results and news
– 35% checking traffic reports
– 32% checking financial info and updates

Also interesting to know is that almost 1 out of 2 smartphone users (49%) has downloaded a mobile app to access headlines, weather, sports or other information.  Almost 1 out of 3 (31%) gets news alerts via SMS or e-mail.

Demographics

The study also finds that a person younger than 50 years is 3 times more likely to access news via their mobile than a person above 50.  The average mobile news consumer is a white male, age 34, with a college degree and a full-time job.

More details here