Posts Tagged ‘ sms coupon ’

Belgacom introduces mobile payment service Ping.Ping

Last week, Belgacom announced they’re taking a 40% share in Tunz, a Belgian company specialized in micropayments.

This week, the telecom giant said they are starting up a mobile payment service called Ping.Ping, which should allow to pay with your mobile phone for small amounts, such as a can in a vending machine or a drink in a bar.
Belgacom has made a large range of partnerships for this service.  One of them is with Accor Services, responsible for the food checks.  Goal is to digitize the food checks and put the value on a digital account. In a first trial, 500 Belgacom employees will be able to spend this digital money in horeca establishments in the neighborhood of Belgacom’s headquarters in Brussels.

There’s also a partnership with Coca-Cola, testing out the micropayment for vending machines.  Another trial will be with supermarket Delhaize.
To allow a ‘contact-less’ payment, the NFC technology will be used.  If the trials are successful, Delhaize wants to introduce customer identification by the mobile phone instead of the Delhaize Plus card. 

Ping.Ping is supposed to become a group name for all these different mobile payment services.  The already existing SMS parking and SMS bus ticketing – services from Mobile-for which was acquired by Belgacom – would also fall under this umbrella.  Belgacom promises several more applications in the coming weeks and months, including vouchers, reduction coupons, payments on campus and person-to-person payments. 


KLM introduces mobile boarding pass

Dutch airline company KLM is introducing a boarding pass by SMS or MMS.  For the past 6 months, tests were done on flights between Amsterdam and Paris.  Starting March 10th, it will be possible on nearly every European flight to use a PDA or smartphone at the check-in.

Passengers have to check in on the Internet. They then receive a barcode on their mobile device, which is scanned at the airport. Combined with a valid passport, this code gives access to the airplane.  Mobile devices that accept MMS can receive the code as an image.  Smartphones such as the iPhone and Blackberry, can get the code in their e-mail. 


French retailers test mobile wallet

Several French retail stores are testing the possibility of introducing payments by mobile phone.  These stores include Auchan, Carrefour, Fnac and Kinepolis, among others.  In a first phase, running till the spring of 2009, several possible ideas are considered during brains tormings and test ateliers.  Next up will be the transfer into technical applications and experimenting. 
The stores are not only thinking of using the mobile phone for handling payments, but also for fidelity credits, coupons and other transactions.  Basically everything should run through the mobile phone because the SIM card will contain everything that we now carry in our wallet.  This way, the mobile will be the central element in the client relationship. 

More at JournalDuNet

25% of Belgians gives GSM number to advertisers

A quarter of Belgian consumers is willing to give their mobile phone number to advertisers. That remarkable result comes from a study by MediaEdge, who questioned 1.000 Belgian people.

Extrapolating to the Belgian population, that’s about 1,64 million people. Among the 15 to 24 year olds, it’s over 35% that is interested. Dutch speaking are more reluctant to give their number than their French speaking neighbours.

The study however is not just talking about giving your mobile number in exchange for pure advertising messages. The most popular application is the possibility to make bank transactions. About 12% of the people questioned is interested in that.
That is good news for mobile payment providers such as Atos Worldline (with their m-banxafe platform) and So far, these systems are still waiting for the hoped for success, but they struggle with the problem that not enough merchants are accepting these mobile payment possibilities.

About 7% is willing to receive advertising messages. SMS Coupons are a bit more popular: 9,6%.
Especially young people are interested in reading advertising messages, if they get free call credit or free sms messages in return. This model is already used by Blyk and Pumbby.

MediaEdge concludes that the study proves that the potential of mobile marketing and mobile advertising is bigger than expected.