Posts Tagged ‘ social networking ’

Mobile social networking sees strong growth

Two popular trends – social networking and mobile internet – are obviously enforcing each other. 

A new ComScore study shows that 1 out of 3 smartphone users accesses social network sites via their mobile browser in January 2010 (30,8% compared to 22,5% in January 2009).  Over the past year, mobile access to Facebook increased with 112%, while Twitter saw a massive jump of 347%!

“Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web,” said Mark Donovan, comScore senior vice president of mobile. “Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.”

Full press release here

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Mobile social networkers to top 600 million worldwide by 2013

The number of subscribers accessing social networking sites via mobile device will grow to 607.5 million worldwide by 2013, representing 43 percent of global mobile web users, according to a new forecast issued by eMarketer.

Mobile social networkers will grow to 56.2 million in the U.S. by 2013 – about 45 percent of the nation’s mobile web user segment.

“Combining two much-hyped, but still-emerging channels–mobile and social–results in a developing opportunity for marketers,” said eMarketer senior analyst Noah Elkin.

More info here

One third of smartphone activity is social networking

More than 18.3 million unique U.S. smartphone users turned to their devices for social networking access in July 2009, up from 6.4 million users a year earlier, according to new research issued by Nielsen.

Social networking now accounts for 32 percent of all smartphone activity, Nielsen notes, adding that Facebook leads the pack with 14.7 million smartphone users – MySpace follows with 7.1 million, with Twitter at 4.1 million.

“Social networking is probably the most important thing going on with mobile devices because the devices lend themselves to more social networking activities,” said Nielsen’s research director for technology and search Jon Stewart. “When you’re sitting at your PC you’re not going to necessarily be Twittering about sitting at your desk, but when you’re out and about in the world, you’re more likely to have content and experiences that you want to share.”

Orange launches ‘Social Life’ social networking on mobile

Orange has announced the launch of Social Life, a mobile social networking aggregator which brings together activity on Facebook, MySpace and Bebo in one central place. Accessible from Orange World, Orange’s mobile internet portal, Social Life allows customers to view and post updates and get in touch with friends and family across all three social networks at the same time through a single log-in.

Available to all Orange mobile customers, the Social Life home screen allows users to:
– upload photos
– update their status
– keep track of friends’ status updates from all three leading social networks
– view social network notifications, including messages, events, pokes and friend requests
– send and receive messages

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Facebook Connect available for iPhone

Facebook has announced that their Facebook Connect service is now available for the Apple iPhone.  This means that developers of iPhone applications can now integrate a social component.  In times when social networking has become more popular than e-mail, this is a smart move.

Facebook Developers program manager Gareth Davis: “With just a few lines of Objective-C code, your users can log in to Facebook from within your app, find their friends, then share what they do in your app back on Facebook, which opens up exciting new opportunities for your users.”

This offers many possibilities; for example an iPhone game, allowing the player to connect to Facebook and share his score with his Facebook friends, to play games with friends, to see their movie recommendations, to chat during live sports games, etc.

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25 million monthly mobile users on Facebook

According to CEO Mark Zuckerber, the social networking website Facebook now counts 25 million mobile users per month.  In November, he announced that the amount has risen from 5 to 15 million since early 2008.

Unofficial stats say there are daily about 4 million users logging on with their mobile.  1,64 million uses an iPhone to connect, while 1,56 million has a Blackberry.

Mobile is poised to be the largest growth area for most social networks over the next few years as more users turn to their mobile devices for interactive content.

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What did 2008 bring for Mobile?

As the end of year period allows some catching up on reading industry news, I came across an interesting year overview by FierceMobile, which nicely sums up the importance of the past year for the mobile industry.

1/ The iPhone pushes the Mobile Internet to the next level
apple_iphone1The iPhone was first launched in 2007, but became a worldwide hype in 2008.  For the first time, consumers started thinking of their mobile device as more than something that allows voice calls and sms messages.  Mobile Internet finally came on the radar of a larger audience.  And other mobile manufacturers followed with the launch of new smartphones with lots of interesting new functionalities.

 

2/ The App Store redefines the mobile user experience
The App Storeallows consumers to download a large variety of applications onto their iPhone.  For developers it provides an interesting platform to sell their new applications. This completely changes the user experience: no longer must subscribers troll carrier decks and retailer web sites in search of applications optimized for their particular device or operating system, or suffer through absurdly complicated download protocols. Moreover, the sheer abundance of applications available from the App Store virtually guarantees there is an app tailored for every iPhone owner, regardless of their personal wants and needs.

 

3/ Google emerges as a mobile superpower
google1Having conquered the position as #1 web search tool, it was obvious that Google would become a leader in mobile search as well.  But they didn’t stop just there.  Their open software platform Android encourages innovation on the mobile and their partnership with T-Mobile results in the launch of the G1 smartphone, up for competition with the iPhone.

 

4/ Mobile reshapes social networking – and vice versa
facebook-social-networking2The mobile hype went parallel with the growing popularity of social networks, such as Facebook and MySpace. It’s only natural that both got intertwined. 46% of social network members have visited their favorite sites on their phones, with more than half of them checking for comments and messages from their friends. A 45% have also posted status updates. In November, Facebook announced its mobile userbase has expanded from 5 million to 15 million since the beginning of 2008.  MySpace announced that same month that its integrated mobile solution customized for device maker Research In Motion’s BlackBerry smartphones generated more than 400,000 downloads in its first seven days of release. 

 

5/ Mobile messaging continues to surge
girl-sending-sms-11Economic crisis or not, people continue to send SMS text messages. In the 3rd quarter alone, the global volume for mobile messaging increased with 10%.  Several mobile trends emerged, among them messaging initiatives tied to social and political change and marketing, mobile messaging for charitable donations and a significant growth in mobile messaging by enterprises and financial institutions. Just think of the importance of the mobile in the presidential campaigns in the US.

 

6/ The mobile data pendulum swings to the US
While the US was lagging behind for years when it came to mobile data adoption and innovation, they have made up for that in 2008.  A new generation of more sophisticated and user-friendly smartphones as well as a mounting number of must-have applications have brought the US into one of the leading positions on the mobile market.

Given the many positive evolutions for the mobile industry in 2008, 2009 promises to be a very interesting year for mobile internet and mobile marketing!

Happy New Year!