Posts Tagged ‘ social networking ’

Mobile social networking grows 182%

At the Web Goes Mobile seminar, Paul Golding indicated that mobile social networks will be the killer app for the mobile phone.

His point seems to be proven by recent figures  of US research firms The Kelsey Group and ConStat.  These indicate that the volume of US mobile subscribers who accessed social networks via mobile device increased from 3,4% in  September 2007 to 9,6% in October 2008, which equals an increase of 182%. 

The report indicates that the Mobile Internet is used for following purposes:
– 15,6% searches for local products & services
– 14,3% searches for products & services outside the local area
– 13,7% searches for info on movies or other entertainment
– 11,7% searches for info on restaurants and bars
– 8,4% watches or purchases mobile video clips

eMarketer forecasts that by 2012 over 800 million users worldwide will access social networks via mobile device, up from 82 million in 2007.

Check the eMarketer report for more info on mobile social networking.

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Netlog launches mobile application for iPhone

Social networking platform Netlog has launched an application for Apple’s iPhone and iPod Touch. Members can download the Netlog application onto their iPhone or iPod Touch to keep in touch with their network of friends wherever they go. The application allows them to connect with new people, send and receive messages, check and sign guestbooks and update their shouts.

By using the built-in GPS location capability of the iPhone, users can give their precise geographical details whenever they update their status. Users are also able to upload pictures from their devices onto Netlog. “Since Apple launched the iPhone, consumers have become very interested in possibilities of the mobile web. Providing them with a Netlog application – our first ever native mobile application – was the next step, so we are very happy that the application met with Apple’s rigorous standards,” said Lorenz Bogaert, CEO of Netlog.

He continued: “Our aim was to combine the strength and popularity of the Netlog platform with the flexibility of the iPhone and iPod Touch. This takes us fully into the mobile age, and opens up the network to a wider range of on-the-go opportunities.”

The application can be downloaded for

free from the iTunes store or from the Netlog website. 
It is currently already at no. 5 in the iTunes download chart!

netlog-iphone-mobile-application

Netlog goes mobile

Social networking site Netlog, based in Belgium but active all over Europe, has launched a mobile version of their platform.  Direct your mobile browser to nl.netlog.com/m and you can log into your account, manage your profile, add friends, send messages, share pictures and videos, post blog posts, join groups, etc.

SMS warns students in emergency

Good and fast communication can save lives in an emergency situation. That’s what several universities are realizing too. After several tragedies at American universities – like the one at Virginia Tech in April 2007, when an armed student killed 32 people – alerting systems via SMS & social networking sites are being tested and implemented.

The first 2 victims at Virginia Tech fell at 7am. More than 2 hours later, 30 others were massacred in a class room. It was not until 9:26 a.m. that the school sent the first e-mail to students and faculty. An investigative panel concluded that lives could have been saved if alerts had been sent out earlier and classes canceled after the first burst of gunfire.

Since then, hundreds of schools administrations have installed text-messaging systems to communicate with students.
It already proved very effective for St. John’s University, where students were informed by SMS within 18 minutes about a masked freshman with a rifle in his bag.

Although such violent incidents are a lot less frequent at Belgian (European) universities, it might be a good idea to already invest in such communication possibilities in order to avoid incidents in the future.

SMS warns students in emergency

Mobile social networks – when can we expect the boom?

These days it rains announcements of social networking sites that are starting to build their mobile offer. Both MySpace and Facebook have created adapted versions for the mobile phone. With OneConnect, Yahoo! offers a specific application with the ambition to integrate all mobile social networks. For professionals, LinkedIn has prepared a mobile version. In our direct environment, we haven’t noticed much impact or use of these. Yet we expect that the uprise of mobile social networks will become strong in our area.

“Today, social networking is already thè killer application on the mobile phone.” This quote from Tom Weiss at the Web Goes Mobile seminar, organised by MobileWeb.be, surprised many attendees. “The mobile phone is by default equipped with a contact list and most people use their GSM to transmit messages. Isn’t that exactly the definition of a social network?” wondered Weiss.

Indeed, in the large sense of the word the mobile phone is already today the ultimate social networking device. The success of mobile telephony can be explained mostly by the inherent basic need of human beings to communicate with family, relatives, friends, colleagues. This is – one way or another – what it’s about for social software providers.

Social networking communities that want to be successful on the mobile will have to deliver an extra additional value, on top of the communication possibilities that the mobile phone already offers today. International research by Informa Telecoms & Media proves that this is working nicely. According to their recent report ‘Mobile Social Networking, Communities and Content’, the amount of worldwide users of mobile social networks has risen in 2007 to 57 million, which is double of 2006.

Mobile social networks

Mobile communities are most popular with youngsters, in the age category 14 – 20 years. In general, teenagers delivers the most active contributions. For many of them, an important part of their social life happens amidst these new community tools.

The most successful mobile communities position themselves in the same way, which we’ll here call ‘Make Me Rich & Famous’. Many teens want to have their ‘Moment of Glory’ within their reference group. They’ll do anything to post the most attractive and creative content, hoping to build fame and status. Mobile communities such as SeeMeTV (UK) and SelfCentral (New-Zealand) encourage this strive for fame by developing ‘stars’ that are rewarded by their fans. They can generate additional revenue for every download of self created content.

At this moment, the business model behind mobile communities remains pretty vague. Most of the revenues end up at the operators: Informa estimates that the average social networking user is worth 5 dollars of data transfer per month. Other money sources such as transaction fees on consumer generated content or advertising revenues are currently rather poor. Whether mobile social networks will break through on a large scale and on the short run will depend mostly on whether the mobile operators will be open to share data revenues with the content providers.

LinkedIn goes mobile

Social networking site LinkedIn has announced a mobile version, which you can find on m.linkedin.com.
The beta release is available in 6 languages and allows to search profiles, invite people to your network and receive updates about connections. A final version, featuring more and phone-specific functionality, is expected later this spring.

LinkedIn counts about 20 million subscribers, which is a lot less than MySpace and Facebook, but it concentrates on business networking, which has become its niche. Their mobile site aims to benefit business men who are attending a meeting or conference and who quickly want to check certain information on a business profile of another attendee. It is available for iPhone, iPod Touch, Blackberries and other WAP-enabled mobile phones.

LinkedIn

Yahoo! brings social networks together on mobile

Another big announcement at 3GSM Barcelona comes from Yahoo!. They are launching OneConnect, which should become the ultimate mobile link between social networks.

In today’s cyberworld, there are dozens of websites and tools for social networking, IM, and buddylisting: MySpace, LinkedIn, Facebook, MSN Messenger, Yahoo! Mail, AOL,… to name a few. OneConnect checks the online status of your contacts on all these platforms at once and sends the incoming chat requests through to your mobile phone, keeping all the different information within the same window.
The application also uses geolocalisation (by GPS or by GSM signals) to locate the contacts. Their real-life position is then indicated on a map. This way you can be informed if one of your contacts is in your neighborhood.

The application could mean a huge increase in data traffic and therefore big business for Yahoo! and telecoms.

(Source: Datanews)
Yahoo OneConnect