Posts Tagged ‘ sony ericsson ’

Learnings from two years AdMob reports

AdMod, recently bought by Google, has released some interesting learnings, extracted from the data of the past two years. 

– The number of monthly ad requests in the AdMob network increased 6.3x over the past 2 years from 1.6 billion in September 2007 to 10.2 billion in September 2009.

– 64 countries sent more than 10 million requests in September 2009, compared to only 16 countries in September 2007.

– In September 2007, the top 10 mobile devices included 8 models by Nokia or Sony Ericsson.  In September 2009, these brands only have 3 models left in the top 10 (the N95, K800i and 5800 XpressMusic). The others have been replaced by phones from RIM (Blackberry), HTC and Apple (iPhone).

More details here

 

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Profit mobile phone market mostly for Apple and RIM

Apple and RIM, manufacturers of the popular smartphones iPhone and Blackberry, have together taken an impressive 58% of the profit on the mobile phone market in 2009.  And that while they represent only a market share of 5%.  Last year, they accounted for 35% of the profit and 3% market share.
These numbers were calculated by experts at Deutsche Bank.

Reason for this is that the demand for userfriendly devices with lots of business and non-business applications has increased significantly.  Smartphones currently occupy 13% of the market
Profit for smartphones is also a lot higher because telecom operators offer a lot more subsidizing for these devices, because they allow to better sell mobile subscriptions to the end user. 

Other mobile phones (the non-smartphones) are doing a lot less.    Nokia‘s smartphone range is scoring rather poorly Although they still own 55%  of the market’s profit, they saw their own profit decrease with 66% in the first half of 2009.  Sony Ericsson is even making loss in the past year.

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Mobile music: from ringtones to full MP3

I’ve discussed it before: the ring tone industry is no longer what it used to be.  With today’s mobile devices, we no longer have to endure those irritating polyphonic  ring tones, but we can instead download full MP3 of our favorite songs onto our mobile, use them as tones or simple use our phone as a music player when we’re on the bus.

As I recently read on Digimedia, research by Strategy Analytics has shown that the sale of (mono, polyphonic & hifi) ring tones still represents 50% of mobile music sales, while the download of singles is gaining popularity.   Another agency Informa Telecoms & Media points out that for listening to music, most people still use a separate device (such as an iPod or a pre-historical CD player).  But with hybrid mobile devices and smartphones becoming more wide spread, this trend might soon change. 

A good stimulation is the launch of new mobile music services, such as PlayNow Plus, which is automatically available with the phones from the Sony Ericsson Walkman series, and Come With Music, which Comes With the Nokia XpressMusic devices.  Both services offer free music downloads for a first period of time, after which the (optional) service is monthly charged with the mobile subscription.   Another example is of course the Apple iPhone, which syncs with the iTunes Store. 

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