Posts Tagged ‘ statistics ’

Tablet usage sometimes surpasses time spent on desktop and TV

A survey by AdMob (Google)  (with 1430 tablet users – run in the US, March 2011) gives some new insights in the behavior of tablet usage.

Gaming is the number 1 activity, followed by searching for information.

The most remarkable result is owners are spending more and more time on their tablets:

  • 43% of the respondent spend more time with their tablet than with their desktop or laptop.
  • 1 out of 3 respondents are using the tablet more than they do watching TV.

This shift to the  Second Screen is an important factor and shows the need for applications that make the link between traditional and new media.

Read the full report

Source Search Engine Watch

Google Analytics now available for mobile apps

Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts.

According to Google, developers can now track how users engage with their apps in respect to both pageviews and events – Google Analytics aggregates data in Content reports to display the number of visits, session length and bounce rates.

“Developers can also track visitor actions that don’t correspond directly to pageviews using Event Tracking,” writes Google mobile ads team member Meredith Papp on the Official Google Mobile Blog. “These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.”

The expanded Google Analytics service also tracks mobile websites, offering insight into traffic generated via any web-enabled device, regardless of whether the device runs JavaScript.

Source: FierceMobile, more at Google’s Mobile  Blog

Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France.

One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months :

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Especially the age group 25-34y are becoming more active on the Mobile Internet, with an increase of 10% :

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51% connects to the Mobile Internet at least once a week :

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3 out of 4 mobinauts surfs with a clear idea what he’s looking for :

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The Mobile Internet is mostly used to check news headlines and e-mails :

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(source: JournalDuNet)

Mobile Internet use: on the rise but mostly men

Let it be clear: Mobile Internet is hot!  With the iPhone and other smartphones gaining popularity, more and more advertisers are realizing the opportunities given by the Mobile Internet.   As major players are jumping the band wagon (such as De Standaard recently), this platform will become more interesting for the end user and visitor rates will go up.  Already, there are many studies on the use of Mobile Internet in the present and the future.

Juniper Research is predicting that the amount of Mobile Internet users will grow from the current 577 million to 1,7 billion by 2013.  The growth will be stimulated by the proliferation of web 2.0 applications, such as social networking, user-generated content, location based services and instant messaging.  The Far East & China will represent the largest market for mobile web use, while South America has the greatest potential for mobile web adoption.  A number of mobile Web 2.0 applications will use flat-data or even free pricing, meaning industry players must seek new revenue streams.

A Dutch research by OMI² says the slow ‘early-adopters phase’ is now over and that Mobile Internet use is now growing rapidly.  They estimate that The Netherlands counts about 1,6 million active users (= surfing at least once a month). As a cause for the rise, OMI² points at the availability of better and faster mobile devices, more flat-free mobile subscriptions, and the upcoming of mobile search engines.  As for the offer in Mobile Internet sites, they see that websites in the categories news (60% has a mobile site), portals (50%) and audiovisual (35%) are well represented.  On the other hand, entertainment, non-profit and governmental are remarkably absent from the mobile platform.  

Lastly, there’s a study by Opera Software, pointing out that the Mobile Internet is dominated by men: nearly 9 out of 10 users are male.   A majority of Opera Mini users are between 18 and 27 years old. 

on the rise but mostly men

AdMod launches Mobile Analytics

AdMod, known for its Mobile Advertising network, has announced AdMod Mobile Analytics, a new service that statistics and audience measurement for mobile sites. The free tool allows to measure unique visitors amount, duration of visit and page performance as well as user details including geography, operator and device model.

Press release

The announcement comes a few days after Nedstat had announced the same kind of service, also called Mobile Analytics…

1 in 5 Dutchmen surfs mobile

According to the ‘Centraal Bureau voor de Statistiek’, 2 million Dutch Internet users went online in 2007 using a mobile device. That’s 20% of all Internet users.

13% of Internet users went online using a laptop with a wireless connection. 8% surfed with their mobile phone. 3% used a palm desktop.

Mobile surfing is more popular with men: 24% of all surfing men used the mobile way, and only 14% of the women. Men also use more the mobile phone to go online (12%, compared to 4%).

Mobile Internet is popular with youngsters with a higher education. 30% of the higher educated internetters beneath 45 years used a mobile device for surfing in 2007. For the older and the less educated surfers this was only 7%.

This evolution can be compared to the Internet use at the end of the 90s, when most users were young, higher educated men.

Mobile Internet use in Holland, 2007

Source: CBS

Exclusive mobile use decreases

According to Belgacom, some Belgian families have gone back to using the fixed phone in 2007.  Last year, about 26% of Belgian households have called exclusively with the mobile phone.  The year before that was still 28%.  It’s the first time in 5 years that the exclusive mobile phone use has decreased.  Possible reason for this strange evolution could be the Belgacom packages that include a fixed line, such as Belgacom TV.