Posts Tagged ‘ subscribers ’

Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France.

One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months :

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Especially the age group 25-34y are becoming more active on the Mobile Internet, with an increase of 10% :

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51% connects to the Mobile Internet at least once a week :

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3 out of 4 mobinauts surfs with a clear idea what he’s looking for :

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The Mobile Internet is mostly used to check news headlines and e-mails :

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(source: JournalDuNet)

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Vodafone announces mobile app store

Vodafone – the world’s largest mobile operator by sales, active in 27 countries – has announced that it will launch its own mobile application store. The app store is scheduled to go live later this year, giving access to Vodafone’s 289 million worldwide subscribers. The operator will bill premium downloads directly to subscribers’ existing prepaid and postpaid accounts, claiming 30 percent of revenues in the process.

More on the Vodafone app store here.

India adds record 15.6 million mobile users in March

And today’s trivia question: which is the fastest growing mobile market in the world?
Yes, the title gave it away: India!

This Asian nation, currently counting some 1,17 billion inhabitants, adds millions of mobile subscriptions every month.  While January and February added respectively 15.4 and 13.4 million new subscribers, March broke a new record with 15.6 new users.   That brings the total amount of mobile subscribers to 391.8 million, which is some 50% more than 12 months earlier.

The enormous expansion is helped by the expansion of networks to smaller towns and rural areas, according to the Indian operators.

India is the second largest mobile market, behind China that counts more than 600 million subscribers.

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13y old sends 14.528 sms

teen-girl-sending-smsThe parents of a 13 year old girl in California were quite surprised when they received a phone bill that counted 440 pages.  It turned out that the girl had sent 14.528 SMS messages in a month time. That’s basically one message every two minutes that she was awake.  As explanation she said she just felt like talking. 

The bill could have been up to 2.100 Euro, but fortunately the parents had taken an “unlimited messages” subscription.

A survey, done in the 2nd semester of 2008, has shown that an American mobile phone user sends on average 357 text messages per month.  That number goes up to 1.742 for adolescents between the age of 13 and 17.

Mobile Internet in France 2008

Some numbers and figures for the Mobile Internet use in France in 2008.

* 71% of the mobinautes between the age of 15 and 20 years know Gallery.  72% of them already uses Gallery.

* 50% of the mobinauts, who have an unlimited data subscription, connect to the Mobile Internet at least once a day.

* 16% of the mobinauts have already connected to the Mobile Internet after seeing an advertising.

* 30% of the mobinauts say they subscribed to an unlimited access offer for Mobile Internet.

Mobile social networking grows 182%

At the Web Goes Mobile seminar, Paul Golding indicated that mobile social networks will be the killer app for the mobile phone.

His point seems to be proven by recent figures  of US research firms The Kelsey Group and ConStat.  These indicate that the volume of US mobile subscribers who accessed social networks via mobile device increased from 3,4% in  September 2007 to 9,6% in October 2008, which equals an increase of 182%. 

The report indicates that the Mobile Internet is used for following purposes:
– 15,6% searches for local products & services
– 14,3% searches for products & services outside the local area
– 13,7% searches for info on movies or other entertainment
– 11,7% searches for info on restaurants and bars
– 8,4% watches or purchases mobile video clips

eMarketer forecasts that by 2012 over 800 million users worldwide will access social networks via mobile device, up from 82 million in 2007.

Check the eMarketer report for more info on mobile social networking.

Combined sales for mobile phones? Yes please!

With the recent launch of the iPhone 3G, the discussion about combined sales of mobile phones and mobile subscriptions in Belgium has started again. According to an article in De Tijd on September 13th, the European Commission wants to have this ban on combined sales lifted.  As a service provider, we are a very much in favour of making such combined sales possible. This is an absolute necessity to stimulate the development of new multimedia services on mobile networks and to give this young and promising industry a chance to blossom.

Belgium has once again made the international news tribunes with less favorable news: we have the most expensive iPhones 3G in Europe in the shops of Mobistar. Benoit Scheen, CEO of Mobistar, excused himself for this at the launch of the iPhone 3G. He mentioned the lack of combined sales between mobile subscription and mobile device as principal reason for this high price tag. Minister Q, who is busy these days with the planning of the telecom policy, hurried to express his discontent on this ban as well. Even Test-Aankoop – who is generally against combined sales – explicitely spoke in favour of lifting the ban under certain conditions.

In other countries, for example The Netherlands, where combined sales are allowed, the iPhone is marketed at considerably lower prices. In certain packages, the iPhone is even offered at 1 euro. Without any doubt, such low price tags lower the access barriers for the purchase of new multimedia devices. This way, the mobile phone park is renewed much quicker. On average, most users also buy better quality devices.

We also see the combining of mobile devices to subscriptions erases another important barrier in the adoption of new services: the devices are all properly confiured at purchase. From my own experience: GSM with Orange subscription bought for 1 euro in the Fnac in Paris. 5 minutes after purchase: ready to use and surfing on Orange World. In Belgium, we can only dream of this.

Because of the ban on combined sales, the penetration and the use of new mobile internet services is a lot lower in Belgium than in countries who do allow this. In France for example, about 25% of all mobile subscribers between 15 and 50 years old uses the mobile internet every day. Because of the lack of combined sales Belgium risks to get seriously behind in this market. That is not only a bad thing for the mobile operators, who desperately need the revenues from data services to achieve their growth goals. It is also a missed chance to build up a local mobile multimedia industry, with the loss of employment as a result. The amount of companies active in this sector in Belgium can be counted on one single hand.

We are hereby calling on all policy makers, including minister Magnette who in De Morgen reacted rather negative on the initiative of the European Commission: lift the ban on combined sales and open the gate to a growing and florishing mobile multimedia activity in Belgium. We are convinced that in the end the consumer will get better from this as well, with better devices and more mobile services available.