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Twitter CEO Evan Williams announces a new platform for integrating Twitter features for websites. He did this on the The South by Southwest® (SXSW®) Conferences & Festivals. It lets user follow an account (like mashable.com) directly from a third-party site. Sites using it now include eBay, Yahoo, and Digg. It’s called “@anywhere”. Here are the initial partners:

Williams says that for example, users can follow a columnist right from their website. This helps solve Twitter’s “discovery” problem of finding interesting people to follow.

He also says that this should help websites gain more followers and have more people who are your fans using Twitter and talking about your content. He wants to lower the barriers to adoption of Twitter.

He thinks the platform will help news spread faster on Twitter.