Posts Tagged ‘ texting ’

RTL Belgium organises SMS championship

TV channels RTL TVI and BelRTL are organising the Belgian SMS Championship. During a live TV show in september, some 70 participants will be competing for the title of Fastest SMS Writer.
Preselections will happen next week: every day at 20h20 sharp, presenter Jean-Michel Zecca will dictate a phrase. The first 10 SMS messages containing that phrase and received by the channel, will be selected for the TV final. So if you have fast fingers and you’re a SMS addict, take your chance for SMStardom!


Texting while driving: more dangerous than drunk driving


A test by the American magazine Car and Driver has shown that texting while driving is more dangerous than driving in a drunk state.  The drivers that were sending a SMS reacted four times slower than their slightly drunk colleagues. 

Watch out with sexting

Leave it to the Americans to create a panic situation… and to come up with a cheeky word for it.

Ever heard of sexting?  A play on the word ‘texting’, it describes the sending of nude or other comprimising pictures on the mobile phone.  According to this Reuters article, more and more parents are concerned about their teenagers sending nude pictures to friends on social networks or to their girl-/boyfriend.  The risk is that these images get into wrong hands and could be passed on, especially when the relationship or friendship is over, resulting in damage to the reputation and possibly even the career and life of the ‘victim’. 

This reminds me of a funny campaign done in the Netherlands a while back, where teens were warned against the risks of MSN and other chat utilities.  With the new media and the popularity of social networks, cyber & mobile users are behaving more and more exhibitionist.  And teenagers should indeed be careful with these.

On the other hand, I think the panic in the above mentioned article may be exagerated.  Even if explicit images are concerned, when these become more and more available online, they’ll gradually become less taboo and also less interesting.  When it’s abundant, nobody cares that much anymore.   And the less people are interested, the less harm it will do to your career or personal life. 
Unless you’re running for president, that is.

What’s your opinion?  Does your daughter’s sexting keep you up at night? Leave a comment below.


American duo sends record breaking 217.000 SMS

And you thought that you send too many SMS in a month?
(replace ‘you’ by ‘your teenage kids’ if you’re over 40)

Two friends from Pennsylvania have send a stunning amount of 217.000 messages to each other during the month of March.  That’s 7.000 SMS per day, in case you’re wondering.

Nick (29) and Doug (30) were in for the record, which was previously held Deepak Sharma in India, who sent 182.000 messages in 2005.  The duo set up their mobile to send multiple messages, most of which contained just short texts, such as ‘LOL’ and ‘Hello’. 

Both had relied on their unlimited text messaging plans, so quite the surprise when Nick received a bill of $ 26,000.  After complaints, mobile operator T Mobile has credited his account and is investigating the charges. 

The Guinness Book of Records hasn’t yet responded whether the record will be certified.

Mobile phone with hand

Italian bishop bans SMS during fasting

Last year, Pope Benedict XVI surprised us when he sent spiritual SMS messages to the young participants of the World Youth Day in Sydney.

But just when we thought the Catholic church was embracing modern technology, an Italian bishop has called upon people to ban SMS during the Lent, the 40 day period of fasting before Easter.  He asked his parishioners to abstain from sending text messages on the 4 Fridays before Easter to allow a moment to escape from the virtual world and to obtain an ‘interior serenity’.  Other bishops were inspired by the action and followed the example.

Italy comes second in the list of European countries with the most consumers of SMS, behind the UK.

Order your Subway sandwich by SMS

The American sandwich chain Subway has launched Subway Now, a new mobile service which allows  consumers in the New York City region to order their sandwich by text message.

Customers must first register on the Subway Now website and enter their credit card information and a list of favourite sandwiches.  Once registered, they can order by SMS and Subway replies with a confirmation and the pickup time.  However, Subway doesn’t work with home delivery, so the consumer still has to go to the shop to pick up his sandwich.  Since the sandwich is already paid for, he won’t have to queue at the counter though.


Obama proves success of mobile marketing

Obama 2008

At his inaugeration yesterday, US president Barack Obama promised Change.  One change that he has already implemented since the start of his election campaign is his embrace of modern technology, in particular the Internet and Mobile Marketing.

We already reported on this blog before how he successfully incorporated SMS Alerts and a Mobile Internet site into his campaign.  In the past few weeks, it was often reported in the press how Obama refused to give up his Blackberry, because the device gives him so much flexibility. 
Even after his election, the use of mobile marketing remained.  Supporters could receive information on inaugerational events by text message.  The mobile site offers many options and a separate application offers iPhone users one-button access to campaign information, volunteer, and donate time or money, among other things. 
The name of the vice-presidential candidate Joe Biden was first announced by SMS to more than 2.9 million mobile subscribers, which makes it the largest mobile marketing campaign to date.

While in the past year many companies realised the opportunities offered by mobile marketing, there was still a lot of scepticism in the market.  Obama could give a serious boost to the industry.   His campaign has already proven the wide variety of possibilities that are offered by mobile services. 

Compared to more traditional direkt marketing channels, such as e-mail marketing, mobile marketing represents an immediate call to action – avoiding the need to boot up a PC and often even eliminating the need for log-ins or other impediments to successful engagement. 
Mobile also represents a personal, nearly instant, way to reach people since most people carry their phone with them all the time, and consider it an integral part of their daily lives.

Obama’s mobile strategy combined text messaging with an easy to use mobile site supported by mobile banners.  Given its high success rate, we should see more similar campaigns in the business world in the weeks and months to come.  If the president of the United States shows that mobile marketing works, that sure is the best prove for the industry.