Posts Tagged ‘ vic gundotra ’

Google predicts rise of mobile marketing

Mobile Marketing will soon become more popular than traditional online advertising, predicts Vic Gundotra of Google.   With the usage of smartphones still on the rise, Google expects companies will pay higher rates for mobile search ads than standard PC-based ones.   During a webcast on Monday, Gundotra added that ad rates (CPC) for the mobile channel have already increased “dramatically” over the last few years, with mobile searches also rising fivefold over the course of two years.

And not only Google is enthusiastic about Mobile Marketing.   According to The State of Marketing 2010 study by Unica, conducted with Salloway and Associates, more than one-third of executives questioned said they already use mobile in their campaigns, stating that the richer interactivity of mobile websites and applications makes it an equal draw to text messaging.

“2010 is shaping up to be an exciting year for marketers. Unprecedented change, brought on by a volatile economy, the rise of new channels and the increased demand for financial accountability, are creating a new era in marketing,” said Paul McNulty, chief marketing officer at Unica.

Google believes in browsers, not app stores

Interesting article on the future of app stores and browsers, and the opinion of Google regarding this matter:

App stores do not represent the future of the mobile industry according to Google’s vice president of engineering Vic Gundotra, who maintains consumers will instead turn to web browsers to fill their information and entertainment needs. Speaking Thursday at the Mobilebeat conference in San Francisco, Gundotra said no one, including Google, is rich enough to support all of the myriad mobile platforms in existence, a circumstance that mandates a shift in thinking away from the fragmented app store model.

“What we clearly see happening is a move to incredibly powerful browsers,” Gundotra said. “Many, many applications can be delivered through the browser and what that does for our costs is stunning. We believe the web has won and over the next several years, the browser, for economic reasons almost, will become the platform that matters and certainly that’s where Google is investing.” Gundotra added that Apple CEO Steve Jobs proclaimed “Build for the web” with the initial launch of the iPhone, a statement that met with resistance from developers: “I think Steve really did understand that, over the long term, it would be the web, and I think that’s how things will play out.”

(source: FierceMobile; more details on Financial Times)