Posts Tagged ‘ web 2.0 ’

Web Goes Mobile 3 – A Success Story

Last Thursday, hosted the third Web Goes Mobile seminar in Grimbergen.   The room was filled with professionals, interested in the presentations by Nanno Palte (InSites Consulting), Peter Vandermeersch (De Standaard), Paul Golding and Marc Vanlerberghe (Google).

You can download the presentations here.

Some reactions from enthousiastic participants after the seminar:

It was a great seminar and I’m happy to have been a part of it. See you next time!
Brecht Fourneau – Howest

Thanks for a beautiful conference day today.  Good speakers and an impeccable organisation!!! Chapeau!!!
Jan-Maarten Willems – Netlog

Congrats for yesterday! Content was first class, happy to have been there!
Julien Blanchez – Google

Thank you for the very strong and successful event of today. Good speakers, strong content, good audience and full house, beautiful location, great catering,… and a perfect host. On to edition 4 !
Joris De Lannoy – Corelio

The speakers were top notch, the discussions were interesting and the host and sponsors provided everyone with a warm welcome. Most importantly, this event convinced me that the feeling I’m having since a few months is reality: The mobile web market in Belgium is now really taking off.
Koen Delvaux –  CityLive

The Blackberry Pearl was won by KDW (ACE)

Web Goes Mobile - click to enlarge

The book “Next generation wireless applications” by Paul Golding was won by Pieter Van Ostaeyen (De Lijn).
Johan Vounckx (Telenet) and Claudio Capodifoglia (Boulevart) have won the book “Mobile Web 2.0” by Ajit Jaokar and Tony Fish.

Web Goes Mobile - click to enlarge

More pictures from the event:

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Video material of the event will soon be available, so stay tuned!

Mobile video stimulated by Web 2.0

According to ABI Research the market value of mobile video services (especially the sharing of videos on the mobile) will rise from 1 billion USD in 2007 to more than 17 billion USD by 2012.

The driver behind that rise is the Web 2.0, especially the sharing sites and social networking communities that allow users to upload their video material with their mobile.

More info on their research here.

Mobile Web 2.0: who are the winners ?

For the moment, the Web 2.0 is making progress. New buzz words such as User Generated Content, Wiki’s, Ajax,… are rapidly getting integrated into our vocabulary. They create new challenges for traditional publishers, content providers, advertisers, retailers and telecom players. An important question that rises: what is the role of the mobile phone on the Web 2.0? Who can profit of the rising of the Mobile Web 2.0?

A brief description of the Web 2.0 is almost impossible. Founder Tim O’Reilly needs none less then 5 pages to define the developments surrounding Web 2.0 (*). Here, we highlight one major thought that allows us to estimate the role of the mobile phone.

The Web 2.0 fully uses the possibilities to collect, enrich en offer Collective Intelligence to large user groups. Contribution and participation are central step stones for the building of Web 2.0 platforms. The more they get used, the greater their value for their users.

Google PageRank, the opinions on eBay, Wikipedia, … these are examples of eco-systems that grow from the power of participation of the end user.

The capturing, encoding and stocking of small pieces of content will become more and more important for the further growth of Web 2.0. Besides large users of content, mobile phones become more and more important creators of content.

A good example is the introduction of the Miki, the mobile brother of Wiki which was launched earlier this year by the company Social Text. Via a simplified user interface the Miki allows the user to continuously keep his Wiki at hand, with his mobile.

The introduction of smartphones and mobile broadband will facilitate the recording and distribution of podcasts or vodcasts. These days the first pictures of big disasters such as the tsunami or the bomb attacks in London are no longer provided by the large press agencies. Attentive witnesses make photos and videos with their mobile and deliver them to their favorite media.

What does this mean for the traditional content providers and media players? In the traditional chain of values there’s the law that says “Content is king”. Production and media companies can get their share by controlled creation and distribution of content.

The rising of Web 2.0 platforms turns the traditional content and media business completely upside down. Content creation and content use come together. The winners are those players that manage to build up contact with the user and to create a fast self-enriching platform. “Contact is king”.

The mobile phone becomes one of the most important contact devices on the Web 2.0. Mobile operators are naturally well placed to play a key role in the further development of the (Mobile) Web 2.0 and to generate additional revenue with it. Important is that they can open up the access to the ‘off-portal’ environment fast enough. On the other hand, traditional media will have to learn to quickly serve their audience on the mobile platforms, that are complementary to their existing channels. Question is whether they can build up the skills of contact management, community management and datamining, in time before the giants of this world’s Googles beat them to it.

(*) also read