Posts Tagged ‘ web goes mobile ’

Tablet usage sometimes surpasses time spent on desktop and TV

A survey by AdMob (Google)  (with 1430 tablet users – run in the US, March 2011) gives some new insights in the behavior of tablet usage.

Gaming is the number 1 activity, followed by searching for information.

The most remarkable result is owners are spending more and more time on their tablets:

  • 43% of the respondent spend more time with their tablet than with their desktop or laptop.
  • 1 out of 3 respondents are using the tablet more than they do watching TV.

This shift to the  Second Screen is an important factor and shows the need for applications that make the link between traditional and new media.

Read the full report

Source Search Engine Watch

WGM 2010 – Program Update – Pecha Kucha Sessions

We are glad to announce the first 2 Pecha Kucha sessions on the Web Goes Mobile seminar.

Pecha Kucha (Part I)

Tablets as a second screen, future possibilities
By Lode Nachtergaele
VRT-medialab, Business Architect

 


Smartphone and tablet advertising, first findings
By Matthieu Vercruysse
Aegis Media, Consumer Insight Manager

Keynotes:

Tablets: A second life for publishers?
Juan Señor, Partner, Innovation Media Consulting

The growing popularity of connected devices, especially Apple’s iPad, are starting to change the way people consume media. This opening presentation frames the big picture with the latest trends about tablets and the mobile media revolution. With an extensive experience in consulting news & media companies Juan will draw us a perfect picture of how media content should be represented on tablets.

The iPad: a new device, a new approach for Sanoma Digital
Joris van Heukelom, Director Digital Publishing, Sanoma Digital

Sanoma Digital is market leader in terms of digital publishing in The Netherlands. Joris will share with us the first experiences of their app strategy for Nu.nl and Autoweek. He will also provide his vision on how mobile publishing will give access to new sources of revenue for magazine publishers or media at large.

Hope is not a strategy – how to develop a mobile publishing strategy
Steve Wing, Head of Mobile and Digital Attraction, The Guardian

The growing popularity of connected devices, especially Apple’s iPad, are starting to change the way people consume media. This opening presentation frames the big picture with the latest trends about tablets and the mobile media revolution. With an extensive experience in consulting news & media companies Juan will draw us a perfect picture of how media content should be represented on tablets.

 

WGM 2010 – Last chance for early birds today

— update 15/11: today is the last day for Early Bird Registration. Register today and save 50,- EUR on your entrance fee.

On December 8th 2010 MobileWeb organizes the 5th edition of the Web Goes Mobile seminar. The main theme of this year’s event is “Tablets: new business for media?”.

We are very proud to announce the full program on www.webgoesmobile.be which includes 3 top international speakers:

  • Juan Senor (Innovation Media Consulting)
  • Joris van Heukelom (Sanoma Digital)
  • Steve Wing (The Guardian)

Will the iPad transform the reading habits of consumers the same way that the iPod changed how people listen to music? How can you make money on these new platforms? Should you be the first mover, or rather a fast follower?
Join us on December 8th, and learn about the most recent developments in this nascent market of tablets.

Registrations are open as from today. Please book early as places are limited. Early birds get a significant reduction on the entrance fee.

Web Goes Mobile 4 – The videos

Thanks to our partner Arendsoog, we can offer the following videos of Web Goes Mobile 4:

 

 

 

 

 

Web Goes Mobile 4 – The winners

Participants to WGM4 were able to win a new smartphone through competitions of our sponsoring partners.

Microsoft gave away a Samsung Omnia II to:
– Rik L. (Corelio)

Belgacom offered a brand new Blackberry to:
– Gert M. (Bridgestone)
– David M. (Luminus)
– Cedric C. (Rossel)
– Isabelle D. (Emakina)

Congratulations!

  

Web Goes Mobile 4 – The presentations

You can view/download the presentations of Web Goes Mobile 4 on Slideshare:

Comscore – Alistair Hill

Microsoft – Didier Ongena

London Calling – Andrew Grill

Pecha Kucha session:

Touring Mobilis – Steven Logghe

Netlog – Louis Jonckheere

Mobillion – Marc Schoutens

Corelio – Joris De Lannoy

MobileWeb – Danny Lein

Web Goes Mobile 4 – Full house!

Today was the 4th edition of the Web Goes Mobile seminar.
A massive turnout of about 250 business people participated in the discussion on “Web or App?”!

Check out some feedback on Twitter.